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Brands and influencers reckon with racial inequality On June 2, Instagram feeds were checkered with black squares in support of Blackout Tuesday. The original concept, The Show Must Be Paused, was created by music executives Brianna Agyemang and Jamila Thomas, as a day for the industry. But the black squares swiftly became symbols of performative allyship. The posts inadvertently drowned out the #BlackLivesMatter hashtag, a channel activists use to relay vital information.  Many brands and influencers who participated were called out for virtue marketing or hypocrisy, spurring calls for transparency and action. Designer Aurora James’s #15PercentPledge initiative calls on big retailers to pledge %15 of  shelf space to Black-owned businesses. Instagram plans to reexamine how its policies, tools, and processes impact Black and other underrepresented communities on Instagram. The company will focus on addressing harassment, account verification, content distrib...

Focus on your topic Make sure that the pictures also fit your topic and your target group! Don't try to work across divisions! Post different pictures Your followers want content from you. So always try to vary something with the pictures and never post the same picture several times. Orient yourself to the top posts in your division! Pay attention to the quality of your pictures The quality of your pictures on Instagram should be consistently high. You should avoid pixelated pictures or screenshots! Post regularly Again, you can use the top profiles on Instagram as a guide. A good cut is at least 3 times a week. Pay attention to the insights when it comes to when you post! Make sure you have a uniform profile You should always edit the pictures, it is important to make sure that you always create the same look. You can use the pre-made filters from Instagram. But it is also possible to make the pictures look professional ...

Ten years ago, nobody suspected that social networks would become so important for the business. Instagram plays a big role in the success of your company. We'll show you what to do if you want to beat your competitors.   Understand your target group You can be the best photographer and social media manager, your content can be incomparable, but none of this makes sense if you don't understand who you're doing it for. Take the time to find out who your existing audience is and consider if you still want to reach them. Since you're using Instagram for marketing, you need to consider whether they're potential buyers. How can you learn more about your audience? Try Instagram Insights The tool offers some interesting insights (hence the name) of the people who follow and interact with your account. These include: ·          Impressions: How often was your content viewed? ·      ...